Nearly every practice owner I talk to wants their website to be bursting with up-to-date content. Yet, for the majority of vets the full benefits of your business publishing a regular stream of quality content are poorly understood, practically impossible to achieve, and often difficult to monetise. Connected Vet created our Content API (CAPI) back in 2016 to address these challenges and it’s why we recently invested fully updating this flagship product.

Why is CAPI 2.0 a big deal?

In a nutshell CAPI 2.0 helps vets reliably publish a regular stream of practice personalised, client focussed content at an unbelievably low cost.

The system puts articles on your website and then serves them direct to interested pet parents. The result is; more traffic to your site, higher levels of client engagement and much better performance on search engines.

Benefits of CAPI for new vet practices

If you’re opening a new vet practice, one of the first thigs you’ll need to do is get prospective and existing clients to find your business online. CAPI helps people do that by meeting a large percentage of your on-page Search Engine Optimisation (SEO) requirements.

Benefits of CAPI for established practices

When you’ve been running CAPI for a while, you’ll come to rely on the genuine engagement it creates. We can direct that engagement to achieve whatever your business needs.

Combine an informed content planning strategy for veterinary practices, with cutting-edge tech. The system was built to deliver a stream of practice personalised animal care articles, punctuated by the odd commercial message, straight into the inbox of engaged clients… for a reasonable level of investment …  Whilst CAPI did that, it also loaded practice websites with fresh weekly content that clients actually find informative and enjoyable to read.

Fast forward to Spring 2024 and we’re incredibly excited to be launching CAPI 2.0.  Our new CAPI system delivers the same core promise, but it does it on a new technology stack that makes the service more secure, flexible and  valuable than ever before.   CAPI 2.0 will allow us to hyper personalise email, it will be even more compliant with the Data Protection Act (2018) and it’ll give our clients more flexibility than ever to better tailor the delivery of their content plans. 

Animal care content that excites

The animal care content that flows through CAPI 2.0 is based on over 15 years- experience of what makes veterinary practice focussed content marketing work.  The resulting output is a million miles away from the random stream of consciousness, that most veterinary practices dribble onto their websites.  The content plans that feed CAPI 2.0 also stand in stark contrast to the mechanical ‘one size fits all’ social posting plans that many practices are reduced to.

If you’re an independent veterinary practice who longs for an always up to date website.  Or if you’re a practice owner who’s interested in seeing how content marketing can help you achieve your operational or financial objectives. Then please drop us a line and we’ll explain how our team and the shiny new CAPI 2.0 can help your practice stand out in an increasingly noisy digital environment.

Andrew

Andrew founded Connected Vet in 2013 to level the online playing field for independent veterinary practices.