How digital news can help your practice
Keep pet owners updated and interested
As a local vet, the way you engage with pet owners in your area can be the difference between potential clients and actual clients.
It’s imperative that local pet owners can locate you and feel they can approach you for advice. And if you’re not taking advantage of this, you can bet your competitors will be.
So, how do you make yourself visible and approachable? Regular news on your website is an absolute must – and the Connected Vet team can organise everything for you.
News updates are important because they:
- Provide regular fresh content, which Google loves – meaning your website is more likely to pop up when pet owners search for local vets
- Contain keywords to further improve your website’s search engine optimisation (SEO)
- Demonstrate to local pet owners that you have lots of advice and information to share; and that you’re up to date with all the latest veterinary treatments and issues
- Indicate that if you’re on top of your digital communications, the rest of your business is probably efficient and modern too – and therefore a reliable place for pets to be treated
Generate more vet appointments
All of the above benefits help build a healthy, secure relationship with your clients. Plus, you can use your news articles to encourage people to visit your practice and book appointments.
Remember that offering free advice from your nurses can often lead to a vet consultation, if further treatment or care is needed – and news articles provide a great opportunity to do this. And best of all, we’ll not only produce the words, but publish them for you too.
Many of our clients hadn’t updated their websites in years before working with us, so we’re very experienced in helping vets improve their online presence.
If you’d like to find out how website news could benefit your vet business, don’t hesitate to get in touch with our friendly team of digital experts.