How we helped Vets on The Park increase their Facebook presence
Veterinary practice Vets On The Park asked us to help them manage their Facebook page & content. They had been posting sporadically themselves, but were unable to upkeep a regular posting schedule on a monthly basis that incorporated seasonal themes or that drove people through to their website.
They were looking for a solution that would enable them to be confident that their Facebook page would be populated on a regular basis to drive engagement, grow their following & act as a key source of traffic to their website.
Connected Vet introduced a monthly social media package that included 10 Facebook posts per month.
The creation of a structured monthly content plan that incorporated a mixture of engagement driving & commercially focused posts was implemented at the beginning of this year. We leveraged content from the website, shared relevant news & topics for pet owners, utilised a mixture of content forms to increase engagement & included clear CTAs when pushing traffic to the website to aid conversions.
Following our input to the social media content, we have seen the following results:
- Organic reach has grown by over 217% YoY
- Number of engaged users has increased by over 106% YoY
- Impressions have increased by over 64% YoY
- In 9 months we have grown our Facebook page likes by 62
- In 9 months we have driven 249 sessions on the website via Facebook